Design Within Brand

Product design considerations that address the desires of unique target audiences

With: Judd Lord, Jessica McConnell
Topic
Industry Voices
Brands
Brand Neutral

Judd Lord, Sr. Director of Industrial Design for Delta Faucet Company, and Jessica McConnell, Director of Advanced Design for Whirlpool Corporation, discuss the balancing act of designing for multiple brands. Find out how they work through the challenges and finesse certain product attributes to ensure their designs meet the needs and desires of various customer and consumer audiences. Tune into an insightful 60 minutes that covers frequently asked questions like:

- How can I describe to my client the difference between your brands? 
- Why would I recommend one brand vs the other to a client?

The answers to these questions will become quite clear as two product design leaders walk through the thought process behind their work.

Judd Lord

Jessica McConnell

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